Texas DIR/ESBD #808-27-270031

Texas Historical Commission Solicits Integrated Digital Media and Traveler Intelligence Solution for Heritage Tourism

The Texas Historical Commission (THC) is seeking an integrated digital media placement and traveler intelligence data solution to promote heritage tourism across Texas. - Government Buyer: - Texas Historical Commission (THC) - Key contacts: Christi Duve, Joseph Bell (PIE/Communications Division) - OEMs and Vendors: - AJR Media Group, LLC (exclusive provider of TourTexas.com and Datafy analytics) - Google (Google Display Network, Google Paid Search) - Datafy (Essential Analytics Dashboard) - Products/Services Requested: - Digital advertising flights on Google Display Network and Google Paid Search - Programmatic retargeting campaigns - Native content placement via TourTexas.com Custom Content Plan - Access to Datafy Essential Analytics Dashboard for visitor intelligence (including geolocation, spending, and visitation mapping) - Datafy Social Amplification for Fall, Spring, and Summer travel seasons - Integrated campaign attribution and analytics - Notable Requirements: - Solution must provide a fully integrated environment linking digital ad exposure to physical visitation and visitor analytics for THC historic sites - Vendors must have at least 25 years of relevant experience - Proprietary justification: Only AJR Media Group, LLC is authorized to provide the required combination of TourTexas.com content and Datafy analytics to Texas state entities - Alternate vendors must demonstrate ability to deliver an identical, fully integrated tracking and publishing environment - Single combined PDF response required, including all signed exhibits and proof of insurance - Estimated contract value: $80,566–$81,000 - Contract period: October 1, 2026 – August 31, 2027, with possible one-year extension

Description

The Texas Historical Commission (THC) is soliciting bids for an integrated digital media placement and traveler intelligence data agreement to support statewide heritage tourism promotion and audience targeting. The procurement requires a proprietary integrated solution combining digital advertising, native content placement on TourTexas.com, and access to the Datafy analytics dashboard for visitor intelligence. The contract term is from October 1, 2026, through August 31, 2027, with an estimated value of $81,000. Bidders must submit a single combined PDF response by September 28, 2026, at 2:00 PM CST.

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