My Florida Marketplace #SS 26 27 45

Single-Source Marketing Services for "Fresh From Florida" Program at Bravo and C-Town Grocery Stores

This opportunity involves a single-source procurement for a grocery retailer marketing program by the Florida Department of Agriculture and Consumer Services (FDACS), Division of Marketing and Development. - Government Buyer: - Florida Department of Agriculture and Consumer Services (FDACS) - Division of Marketing and Development - OEMs and Vendors: - Beta II Marketing Corp (Bravo) - Products/Services Requested: - "Fresh From Florida" Grocery Retailer Marketing Program - Promotional advertising featuring the "Fresh From Florida" logo - Print and online sale flyers - In-store signage - Website advertisements - Social media posts - Geo-targeted push notifications - In-store radio messaging - Targeted for Bravo and C-Town grocery stores - Unique or Notable Requirements: - Beta II Marketing Corp is the exclusive provider of marketing services for Bravo and C-Town grocery stores - Only vendor able to deliver integrated marketing across these banners - Single-source justification based on exclusivity - Estimated Contract Value: - $130,000 to $150,000 - Period of Performance: - From contract execution through June 30, 2027

Description

This notice is provided in accordance with statutory requirements for a 15-business-day advertisement of the Florida Department of Agriculture and Consumer Services' intent to enter into a single source agreement. The Department intends to enter into an agreement with Beta II Marketing Corp (Bravo) to procure the "Fresh from Florida" Grocery Retailer Marketing Program. The procurement includes promotional advertising featuring the "Fresh From Florida" logo in grocery store circular advertisements, in-store signage, and a fully integrated in-store and digital marketing campaign. Prospective vendors who believe they can provide these services should provide relevant information by October 2, 2026.

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