Yolo County Beaconbid #RFP NO. 2026-VCE-FOCUS

Yolo County seeks marketing focus group research services for Valley Clean Energy.

Yolo County, via Valley Clean Energy Alliance (VCE), is seeking marketing focus group research services to better understand customer perceptions and decision-making regarding its electricity offerings. - Government Buyer: - Yolo County, Valley Clean Energy Alliance (VCE) - Serves Woodland, Davis, Winters, and unincorporated Yolo County - Vendors & OEMs: - No specific OEMs or vendors are named in the solicitation - Products/Services Requested: - Marketing focus group research services - Design and conduct surveys and focus groups - Target audiences: English- and Spanish-speaking residential, commercial, and agricultural customers - Assess customer awareness, perceptions, decision drivers, and messaging effectiveness - Evaluate distinctions from PG&E, opt-out motivations, renewable energy interest, rate perceptions, trust, program awareness, and communication channels - Unique/Notable Requirements: - Culturally-adapted messaging (transcreation) for diverse language and cultural groups - Analysis of preferred communication channels - Inclusion of both English and Spanish-speaking participants - No product part numbers or quantities specified - No administrative or procedural requirements highlighted

Description

Valley Clean Energy Alliance (VCE) is seeking proposals for marketing focus group research services to understand customer awareness, perceptions, and decision drivers. The research aims to improve marketing and outreach strategies by focusing on messaging effectiveness across language and cultural groups and preferred communication channels. The project involves designing and conducting surveys and focus groups to gather relevant data. The solicitation is issued by Yolo County, California, serving customers in Woodland, Davis, Winters, and unincorporated Yolo County.

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