New York State Contract Reporter #26-6179

New York State Seeks Contractor for Tourism Representation Services in Canada

This opportunity is for a contractor to represent New York State's Division of Tourism in Canada, focusing on increasing Canadian travel to New York State. - Government Buyer: - New York State Department of Economic Development (Empire State Development, Division of Tourism) - Office of Fiscal Management also involved - Services Requested: - Exclusive tourism representation and marketing services in Canada - Trade relations, media outreach, consumer engagement, and general representation - Activities include trade shows, sales missions, tour operator familiarization tours, public relations, consumer marketing, strategic counsel, and operational support - Requirements: - Contractor must have at least five years of relevant experience and knowledge of the Canadian tourism industry - Annual marketing plans and monthly activity/financial reports required - Focus on increasing Canadian visitor awareness and travel beyond New York City - Contract Details: - Term up to five years - Estimated annual budget around $250,000 - Contract may be canceled with 30 days' notice for cause, convenience, or unavailability of funds - OEMs and Vendors: - No specific OEMs mentioned - Reach Global Marketing noted as a previous vendor - Open to all qualified firms capable of providing comprehensive tourism marketing and representation services in Canada

Description

The New York State Economic Development (ESD) Division of Tourism is seeking a contractor to represent it in the Canada marketplace for travel and tourism promotion activities for a period of five years. The contractor will develop clear and focused marketing activities with creativity, discipline, and accountability. Responsibilities include a combination of trade, media relations, consumer outreach, and general representation services in Canada. The scope and deliverables are detailed in Sections 2.1 and 2.3 of the RFP.

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