Southwest Wisconsin Technical College Demandstar #RFP-2627-12 Advertising, Marketing, Digital Services-0-2026/AB

Advertising, Marketing, and Digital Services for Southwest Wisconsin Technical College

Southwest Wisconsin Technical College is seeking proposals for a comprehensive contract covering a wide range of advertising, marketing, and digital services. - Scope includes nine distinct categories: - Billboard advertising within the college district - Newspaper advertising in local publications - Radio advertising on regional stations - Social media advertising across major platforms - Search engine optimization (SEO) to boost online visibility - Over-the-top (OTT) connected TV streaming advertising - Targeted video pre-roll advertising for specific audiences - Audience extension/display banner ads - App/browser placements for digital outreach - The college may select multiple vendors for each service category - A mandatory pre-RFP meeting is required for all interested bidders - No specific OEMs or named vendors are referenced in the solicitation - Notable requirements: - Possibility of multiple awards per category - Mandatory participation in the pre-RFP meeting - Contract duration is three years - No product part numbers or quantities specified; focus is on service delivery

Description

This solicitation is for a full-service contract grouped into nine categories covering advertising, marketing, and digital services for Southwest Wisconsin Technical College. The scope includes billboard, newspaper, radio, social media advertising, search engine optimization, OTT connected TV streaming advertising, targeted video pre-roll advertising, audience extension/display banner ads, and app/browser placements. The intent is to award a three-year contract with the possibility of multiple vendors per category. A mandatory pre-RFP meeting is required, and the response deadline is September 15, 2026.

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