Georgia Procurement Registry #ITB 26-005

Comprehensive Tourism Branding, Marketing & Strategic Communications Services for Doraville

The City of Doraville is requesting proposals for comprehensive tourism branding, marketing, and strategic communications services to position the community for future tourism growth. - Government Buyer: - City of Doraville, Fulton County, GA - Scope of Work: - Develop a unified tourism brand and messaging platform - Conduct research and discovery, including stakeholder engagement - Evaluate Doraville's competitive position in the tourism market - Create a strategic marketing plan and implementation framework - Design a campaign identity that is authentic, memorable, and sustainable - Products/Services Requested: - Comprehensive tourism branding, marketing, and strategic communications services (ITB 26-005) - Quantity: 1 - Unique Requirements: - Brand must authentically represent Doraville and be usable by residents, businesses, officials, and visitors - Strategic plan should guide implementation over contract term and renewals - OEMs/Vendors: - No specific OEMs or vendors named; open to qualified branding, marketing, and communications firms

Description

The City of Doraville is seeking proposals from qualified firms to develop a comprehensive tourism brand, marketing strategy, implementation framework, and campaign identity that authentically represents Doraville and positions the community for future tourism growth. The selected firm will conduct research and discovery, engage stakeholders, evaluate Doraville's competitive position, and develop a unified brand and messaging platform. The project includes creating a strategic marketing plan to guide implementation over the contract term and renewals, aiming for a brand that is authentic, memorable, and sustainable for use by residents, businesses, officials, and visitors.

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