South Dakota Posting Board #26RFP-USD09082026

University of South Dakota Marketing & Communications Agency Partnership RFP

This opportunity is for marketing and communications agencies to partner with the University of South Dakota (USD) to advance its enrollment, reputation, and engagement goals. - Government Buyer: - University of South Dakota (USD) - Marketing, Communications, and Public Relations sub-agency - USD Purchasing Office - Scope of Services: - Strategic communications planning - Media relations and outreach - Media planning and buying - Brand positioning and identity development - Audience research and analysis - Campaign development and execution - Performance measurement and reporting - Public relations, media monitoring, issue tracking, earned media reporting - Creative and content development (copywriting, graphic design, video production, photography) - Notable Requirements: - Agency must demonstrate expertise in higher education marketing - Close collaboration with USD's Marketing & University Relations team - Comprehensive, integrated approach to marketing and communications - Contract Details: - Anticipated annual agency retainer: ~$100,000 - Additional media spending: $250,000–$350,000 annually - Contract term: 2 years, with option for 1-year extension - No specific OEMs or commercial vendors are named in the solicitation. - Strict communication protocols during the RFP process; full scope detailed in RFP document.

Description

The University of South Dakota (USD) is seeking proposals from qualified marketing and communications agencies to serve as a strategic partner. The selected agency will support USD's enrollment, reputation, engagement, and advancement goals through integrated marketing, communications, and public relations. Services include strategic communications planning, media relations, media planning and buying, brand positioning, audience research, campaign development, and performance measurement. The agency will collaborate with university leadership to develop initiatives that support USD's mission and long-term goals.

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