New York State Contract Reporter #2138821

Award for End Family Fire Public Awareness Campaign Services

This award supports a statewide public awareness campaign focused on secure firearm storage, led by The Brady Center to Prevent Gun Violence. - Government Buyer: - New York State Division of Criminal Justice Services - Office of Financial Administration, Office of Budget and Finance - Vendor: - The Brady Center to Prevent Gun Violence - Services Requested: - Implementation of the End Family Fire (EFF) public awareness campaign - Advertising, marketing, and consulting services to promote secure gun storage - Campaign mandated by New York State legislation (A814/S746) - Unique Requirements: - Campaign must be non-judgmental and specifically target gun owners - Focus on preventing suicide, homicide, and accidental shootings through education - Launch targeted for statewide reach - No specific product line items; services are the primary focus - The Brady Center is the sole vendor and OEM mentioned

Description

The New York State Office of Gun Violence Prevention (OGVP) will procure services from The Brady Center to Prevent Gun Violence to implement the End Family Fire (EFF) public awareness campaign on secure gun storage across New York State. The campaign aims to increase awareness about the dangers of unsecured firearms in homes and encourages gun owners to adopt safe storage practices to prevent suicide, homicide, and accidental shootings. EFF is a unique, non-judgmental public education campaign focused solely on promoting secure firearm storage. This procurement is mandated by legislation A814/S746 requiring New York State to launch such a campaign by July 2025.

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