Minnesota Supplier Systems #2000018466

Minnesota Solicits Advertising Placement Services for Job Postings in Diverse Community Media

The State of Minnesota Department of Administration, Office of State Procurement, is seeking contractors to provide Advertising Placement Services for job postings, solicitations, events, and notifications targeting local diverse community press. - Government Buyer: - State of Minnesota, Department of Administration, Office of State Procurement - Scope of Services: - Placement of advertisements in local diverse community press, including newspapers, trade journals, college websites, internet job boards, and social media platforms - Coordination with media vendors, preparation and proofing of ad copy, obtaining customer approval, and providing proof of publication (tear sheets or screenshots) - Accurate and timely invoicing within 30 days of posting - Media research to identify suitable outlets upon request - Advertisement design and creative services (e.g., layout, graphic design, custom display ads, campaigns) - Reporting on ad counts, costs, and performance metrics - Notable Requirements: - Compliance with digital accessibility standards (Section 508, WCAG) - Workforce and equal pay certification - Experience in advertisement placement within diverse community press - Pricing includes placement service fees and actual media costs with no markup - No specific OEMs or vendors are named; solicitation is open to qualified responders - Estimated annual contract value: $20,000 to $25,000 - Contract term: Two years, with option to extend up to three additional years

Description

This is a formal Request for Proposal (RFP) issued by the State of Minnesota for contracting Advertising Placement Services. The services involve placing advertisements for job postings, solicitations, events, and notifications within local diverse community press. The contractor will be responsible for coordinating with media vendors, preparing advertisement copy, obtaining approvals, placing ads, and providing proof of publication and invoices. The contract term is anticipated from October 1, 2026, to September 30, 2028, with an option to extend up to three additional years. The estimated contract value for one year is between $20,000 and $25,000.

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