Utah Public Procurement Place U3P #26-0824

Media Buying and Marketing Strategy Services for Utah Tech University

Utah Tech University is seeking a media buying and marketing strategy partner to support targeted campaigns for student recruitment and community engagement. - Government Buyer: - Utah Tech University, Purchasing Department (Contact: Jake King) - Scope of Services: - Strategic media planning and buying - Audience targeting and segmentation - Campaign optimization and lead generation - Tracking, reporting, analytics dashboards, and attribution/conversion tracking - Support for digital media strategy, paid search, and digital advertising across multiple platforms - Deliverables: - Annual media plans, monthly performance reports, and itemized cost proposals - Recommendations for audience segmentation and campaign improvements - Requirements: - Minimum 7 years of relevant industry experience - Demonstrated success in digital marketing to targeted populations - Accessible reporting and dashboard solutions - Lead and conversion tracking capabilities - Dedicated account representative - Preferred: Experience with higher education, Utah-based audiences, and on-campus meetings - Contract Details: - One-year initial term with up to five annual renewals - Annual budget capped between $280,000 and $300,000 - No specific OEMs or product part numbers are referenced; this is a services procurement.

Description

Utah Tech University is seeking a media buying vendor to assist in reaching prospective students through targeted marketing campaigns utilizing university-created content. The focus is on engaging audiences most likely to enroll, including prospective students in Washington County, key markets across Utah and neighboring states, online degree seekers, and graduate students. The vendor will develop and execute strategies to maximize marketing impact. The project includes strategic media planning, media buying, audience targeting, campaign optimization, tracking, reporting, and related recommendations. The contract term is one year with up to five annual renewals, and the budget is capped between $280,000 and $300,000 annually.

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