Minnesota Supplier Systems #2000018544

Minnesota DNR Solicits Agency for Statewide Advertising, Public Relations, and Marketing Campaigns

This opportunity from the Minnesota Department of Natural Resources (DNR) seeks a full-service professional agency to lead statewide advertising, public relations, and marketing campaigns. - Government Buyer: - Minnesota Department of Natural Resources (DNR) - Enforcement division focus, especially Boat & Water Safety - Services Requested: - Comprehensive advertising, public relations, and marketing services - Research, creative development, campaign design, media planning and buying, asset creation, and campaign evaluation - Strategic research, data analytics, and digital media services - Monthly reporting and campaign performance evaluation - Key Requirements: - Prioritize Boat & Water Safety campaigns (approx. 80% of resources) - Remaining resources for other recreational safety and environmental awareness initiatives - No commissions or mark-ups allowed on media or third-party costs; all billed at net cost - Agencies must provide detailed work plans, cost proposals, case studies, and references - Emphasis on diversity, inclusion, and accessibility in deliverables - Compliance with Minnesota Workforce and Equal Pay certification - Budget & Performance: - Estimated annual budget: $200,000 (covers agency fees, media buys, and out-of-pocket costs) - Contract anticipated for 2 years with option to extend up to 3 additional years - OEMs & Vendors: - No specific OEMs or product vendors named; solicitation is for agency services - Unique/Notable Requirements: - Translation costs covered separately - Existing photo/video assets provided by DNR - Electronic submission via SWIFT eSupplier portal - Focus on campaigns for Minnesota residents and visitors

Description

The Minnesota Department of Natural Resources (DNR) is seeking proposals from full service professional agencies with extensive experience in statewide advertising, public relations, and marketing. The selected agency will research, create, and implement various marketing, education, recruitment, safety, and environmental awareness campaigns aligned with the missions of DNR and its Enforcement division's water safety and recreational safety programs. The solicitation includes a budget estimate of $200,000 per state fiscal year covering fees, media buys, and out-of-pocket costs. Agencies are expected to prioritize campaigns and provide a work plan and cost proposal accordingly.

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