Georgia Procurement Registry #PE-64452-NONST-2027-000000037

Doraville, GA seeks comprehensive tourism branding and marketing services

The City of Doraville, Georgia is seeking a qualified firm to lead a comprehensive tourism branding and marketing initiative. - Government Buyer: - City of Doraville, Georgia (local government) - Scope of Work: - Develop a unified tourism brand and messaging platform - Conduct research and discovery, including stakeholder engagement - Evaluate Doraville's competitive position and identify key tourism assets - Create a strategic marketing plan and implementation framework - Design a campaign identity that is authentic, memorable, and sustainable - Requirements: - Brand must be widely embraced by residents, businesses, officials, community organizations, tourism partners, and visitors - Emphasis on stakeholder engagement and community input - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Products/Services Requested: - Comprehensive branding, marketing, and strategic communications services - No physical products or part numbers specified - Notable Requirements: - Focus on authenticity, sustainability, and broad community adoption - Potential for contract renewal periods

Description

The City of Doraville is seeking proposals from qualified firms to develop a comprehensive tourism brand, marketing strategy, implementation framework, and campaign identity. The work includes conducting research and discovery, engaging community and tourism stakeholders, evaluating Doraville's competitive position, and identifying the community's most compelling tourism assets. The goal is to create a unified brand and messaging platform along with a strategic marketing plan for implementation over the contract term and renewal periods. Desired brand attributes include authenticity, memorability, sustainability, and broad community embrace and use.

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