SAM #W50S7Y-26-Q-0002

Sole-Source Advertising Partnership for CyberPatriot Event

This opportunity involves a sole-source advertising partnership for the Kansas Air National Guard Recruiting at the CyberPatriot Event. - Government Buyer: - DEPT OF DEFENSE, DEPT OF THE ARMY, NATIONAL GUARD BUREAU - JFHQ USPFO KS, USPFO KS PROCUREMENT - OEMs and Vendors: - Air & Space Association (exclusive multimedia rights holder) - Products/Services Requested: - Advertising campaign targeting IT-interested high school and college-aged demographics in Kansas - Print recognition in the Air Force Association's annual report - Logo recognition on the CyberPatriot website and promotional materials - Participation in a virtual industry partner recruitment event - Full-page ad in the CyberPatriot National Finals program - Unique/Notable Requirements: - Sole-source justification due to exclusive multimedia rights held by the Air & Space Association - Focused on localized recruiting for the academic school year - Designed to reach highly engaged, IT-focused youth demographics

Description

POC: Terry Anderson Contracting Officer

Other than full and open set-a-side

NAICS Code: 541810 – Advertising Agencies

Size Standard: $25M

PSC: R701 – Support-Management : Advertising

This is a Notice of Intent to award a firm-fixed-price, sole-source contract to Air & Space Association for the provision of ADVERTISING PARTNERSHIP for the upcoming Cyber Patriot Event, on or about 21 September 2026

The advertising campaign is specifically designed to target the localized recruiting demographics at the Cyber Patriot Event during academic school year 2026 - 2027. Services required include, but are not limited to: • Print recognition in AFA’s annual report. • Logo recognition on the Cyber Patriot website, promotional materials, and National Finals • Ability to participate in the virtual Industry Partner recruitment event reaching Cyber Patriot participants nation wide.  • Full-page ad in the Cyber Patriot National finals program.

Kansas Air National Guard Recruiting has a requirement to target highly engaged, localized, and collegiate & high school-aged demographics (e.g.,ages 18-30) within the state of Kansas. To achieve this, the agency requires direct integration into the high school age applicants that are interested in the IT area of work.

The agency's requirement is to target the specific, highly localized audience through their skills and activities makes competing this requirement is legally and logistically impossible. Air & Space Association holds exclusive, legally binding multimedia rights (MMR) agreements with all advertising and communications for the upcoming Cyber Patriot Event. 

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