SAM #W50S7Y-26-Q-0001

Sole Source Movie Theater Advertising for Kansas Air National Guard Recruiting

This opportunity is for a sole-source advertising partnership to support Kansas Air National Guard Recruiting efforts in Wichita, KS. - Government Buyer: - Agency: DEPT OF DEFENSE - Sub-agency: DEPT OF THE ARMY - Office: NATIONAL GUARD BUREAU, JFHQ USPFO KS, USPFO KS PROCUREMENT - OEMs and Vendors: - National Cinemedia LLC (exclusive multimedia rights holder for Gold CPT, Regal, and Gold Regal theaters in Wichita, KS) - Services Requested: - Movie theater advertising partnership - 30-second advertising spots to run before movies - Locations: Gold CPT, Regal, and Gold Regal theaters in Wichita, KS - Target audience: Local recruiting demographics, specifically high school and collegiate-aged individuals (ages 18-30) - Unique or Notable Requirements: - Sole-source justification: National Cinemedia LLC is the only vendor with exclusive rights to provide advertising in the specified theaters - Campaign is designed to reach a highly engaged, localized audience and directly integrate with high school age applicants - No products are being procured; this is a service-only requirement

Description

POC: Terry Anderson Contracting Officer

Small Business set-a-side

NAICS Code: 541810 – Advertising Agencies

Size Standard: $25M

PSC: R701 – Support-Management : Advertising

This is a Notice of Intent to award a firm-fixed-price, sole-source contract to National Cinemedia LLC for the provision of ADVERTISING PARTNERSHIP for movie theater advertising in Wichita KS, on or about 21 September 2026.

The advertising campaign is specifically designed to target the localized recruiting demographics by playing 30 second spots to run on screen prior movies at Gold CPT, Regal and Gold Regal theatres in Wichita KS.

Kansas Air National Guard Recruiting has a requirement to target highly engaged, localized, and collegiate & high school-aged demographics (e.g., ages 18-30) within the state of Kansas. To achieve this, the agency requires direct integration into the high school age applicants.

The agency's requirement is to target the specific, highly localized audience through their skills and activities and makes competing this requirement legally and logistically impossible. National Cinemedia LLC holds exclusive, legally binding multimedia rights (MMR) agreements with all advertising and communications for the three movie theatres in Wichita KS.  

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