PIEE #W50S7Y26Q0001

Sole Source Movie Theater Advertising Services for Kansas Air National Guard Recruiting in Wichita, KS

This opportunity is for a sole-source advertising partnership supporting Kansas Air National Guard Recruiting efforts in Wichita, KS. - Government Buyer: - Kansas Air National Guard Recruiting - W7M9 USPFO ACTIVITY KSANG 190 - OEMs and Vendors: - National Cinemedia LLC (exclusive provider) - Services Requested: - Movie theater advertising campaign - 30-second spots shown before movies - Targeting local high school and college-aged audiences (ages 18-30) - Venues: Gold CPT, Regal, and Gold Regal theaters in Wichita, KS - Unique Requirements: - National Cinemedia LLC holds exclusive, legally binding multimedia rights for advertising at these theaters - No other vendor can legally or logistically provide these services - No products are requested; the contract is for advertising services only.

Description

POC: Terry Anderson Contracting Officer Small Business set-a-side NAICS Code: 541810 Advertising Agencies Size Standard: $25MPSC: R701 Support-Management : Advertising This is a Notice of Intent to award a firm-fixed-price, sole-source contract to National Cinemedia LLC for the provision of ADVERTISING PARTNERSHIP for movie theater advertising in Wichita KS, on or about 21 September 2026.The advertising campaign is specifically designed to target the localized recruiting demographics by playing 30 second spots to run on screen prior movies at Gold CPT, Regal and Gold Regal theatres in Wichita KS. Kansas Air National Guard Recruiting has a requirement to target highly engaged, localized, and collegiate and high school-aged demographics (e.g., ages 18-30) within the state of Kansas. To achieve this, the agency requires direct integration into the high school age applicants. The agency requirement is to target the specific, highly localized audience through their skills and activities and makes competing this requirement legally and logistically impossible. National Cinemedia LLC holds exclusive, legally binding multimedia rights (MMR) agreements with all advertising and communications for the three movie theatres in Wichita KS.

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