SAM #N6426726Q5035

NAVSEA Solicitation for Advertising and Media Buying Services for Civilian Recruitment

NAVSEA, part of the U.S. Navy, is seeking a contractor to provide comprehensive advertising and media buying services to support civilian workforce recruitment. - Government Buyer: - U.S. Navy, NAVSEA, Naval Surface Warfare Center, Corona Division - Key contacts: James Blakely (Procuring Contracting Officer), Julia Hunt (Contract Specialist) - Services Requested: - Strategic marketing and communications planning - Creative asset development (static graphics, video content, animations, copywriting) - Media buying and digital campaign execution - Performance monitoring, monthly reporting, and final analytics - Personnel recruitment advertising management plan and advertisement preparation - Marketing plan maintenance and status reporting - Deliverables: - Five CDRLs: strategic plan, creative assets, campaign execution, monthly performance reports, final outcome report - All creative assets must conform to NAVSEA branding and be approved by the government prior to deployment - Unique Requirements: - All-or-none solicitation; partial quotes not accepted - Set aside for Service-Disabled Veteran-Owned Small Business Concerns (SDVOSBC) - Virtual performance required - Compliance with detailed Data Item Descriptions (DIDs) and CDRLs - Monthly and final reporting with measurable campaign outcomes - No specific OEMs or commercial product part numbers are mentioned; the procurement is for professional services and digital media assets.

Description

This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued.  The solicitation document and incorporated provisions and clauses are those in effect through Federal Acquisition Circular FAC 2026-01 March 13, 2026. The provisions at 52.212-1, 52.212-3 and the clauses at 52.212-4, 52.212-5 apply to this acquisition; no addenda are attached.

This is an all-or-none requirement and partial quotes will be deemed unresponsive and will not be evaluated. The Government will award on a single purchase order to the responsible Offeror whose offer conforms to the requirements as stated in the Solicitation and is most advantageous to the Government based on the criteria listed in section L and section M of the Solicitation.

Offerors must be registered in SAM and all responsible sources may submit a quotation which, if timely received, will be considered by the Agency.  Quotes are due no later than the response date in the posting. Responses/offers shall be submitted electronically, PDF or MS Word Format to the email address in the posting.

Any amendment(s) issued to this Request for Quote (RFQ) will be published on this website. Therefore, it is the Offerors responsibility to visit this website frequently for updates on this procurement.  No telephone requests.

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