Opportunity
South Pasadena Unified School District Opengov #2026-RFP-0382
Rose Bowl Operating Company seeks comprehensive ticketing services for major events at Rose Bowl Stadium.
Posted
September 02, 2026
Respond By
October 08, 2026
Identifier
2026-RFP-0382
NAICS
561499
The Rose Bowl Operating Company, representing the City of Pasadena, is seeking a qualified provider for comprehensive ticketing services at the Rose Bowl Stadium for major events and select enterprise events. - Government Buyer: - Rose Bowl Operating Company (City of Pasadena), Pasadena, CA - Scope of Services: - Event ticket planning and onsite preparation - Sale of event tickets (advance and day-of-event) - Ticket scanning at entrances - Post-event final reporting - Year-round ticket management - Products/Services Requested: - Ticketing solutions and operational support for events with attendance over 20,000 - Services for approximately 25 events annually - Unique/Notable Requirements: - Excludes events where ticketing rights are not retained (e.g., UCLA Football, Rose Bowl Flea Market, Tournament of Roses Rose Bowl Game, Brookside Golf Course events) - Proposals must be submitted via the City of Pasadena's eProcurement Portal - Evaluation criteria include system requirements, product demonstration, proposed solution, experience, staffing, and project schedule - OEMs and Vendors: - No specific OEMs or vendors named; open to all qualified ticketing service providers - Contract Details: - Initial term of one year, with two optional one-year extensions - Annual service contract
Description
This solicitation is for comprehensive ticketing services at the Rose Bowl Stadium in Pasadena, CA. The scope includes event ticket planning, onsite preparation, sale of event tickets, day-of-event ticket sales, ticket scanning at entrances, post-event final reporting, and year-round ticket management. The initial contract duration is one year with two optional one-year extensions. The project is funded by the City of Pasadena and requires submission via the City's eProcurement Portal.