Minnesota Supplier Systems #2000018511

Minnesota Department of Health Seeks Contractor for Statewide Cannabis Education and Prevention Campaign Management

The Minnesota Department of Health (MDH) is seeking a qualified contractor to manage and expand the Be Cannabis Aware (BeCannabisAware.org) statewide cannabis education and prevention campaign targeting young adults ages 18-25. - Government Buyer: - Minnesota Department of Health (MDH) - State of Minnesota, Commissioner of Administration (contracting authority) - Products/Services Requested: - Comprehensive management and expansion of the Be Cannabis Aware campaign - Strategic and creative development of campaign materials - Media planning and execution (including digital content) - Community engagement, especially with diverse and disproportionately affected populations - Ongoing campaign management, project management, and evaluation - Knowledge transfer and sustainability training - Unique or Notable Requirements: - Emphasis on diversity, equity, and inclusion in campaign outreach - Robust IT security, data protection, and supply chain security certifications required - Adherence to accessibility and affirmative action standards - Detailed insurance coverage required - Use of pre-existing research to inform campaign strategies - Funding and Period of Performance: - Initial funding up to $800,000 for the base period (approx. 2 years) - Potential total funding up to $2 million with extensions (up to 3 additional years) - No specific OEMs or named vendors; open to qualified marketing, communications, or public health firms

Description

The Minnesota Department of Health is requesting proposals from qualified contractors to manage and expand the brand identity for Be Cannabis Aware (BeCannabisAware.org), MDH's statewide cannabis education and prevention campaign. The contractor will also develop and implement a promotional campaign to increase awareness of the campaign's messages and resources. The solicitation is a request for proposal and requires submission through the SWIFT Supplier Portal. The event is sealed and allows only a single bid.

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