Virginia Franklin Civic Plus #2026-9 #1

Consultant Services for Countywide Retail Market Analysis, Recruitment Strategy, and Staff Training

Franklin County Office of Economic Development is seeking a consultant to enhance its retail and restaurant recruitment capabilities across the county. - Government Buyer: - Franklin County Office of Economic Development (Franklin County, Virginia) - Scope of Services: - Countywide retail market analysis, including custom demographic research and mobile data collection - Retail gap and peer market analysis, psychographic profiling, and real estate site identification by licensed professionals - Development of a retail recruitment strategy with qualified prospect lists and site selection criteria - Creation of marketing materials, guides, templates, aerial imagery, and traffic counts - Hands-on staff training workshops and quarterly coaching meetings to build internal capacity - Deliverables: - Market analysis reports, property catalog, actionable recruitment tools, marketing materials, and ongoing staff coaching - Unique Requirements: - Focus on both commercial centers and rural communities - Consultant must provide practical, implementable tools and training for county staff - No specific OEMs or vendors are named; open to qualified consulting firms - No product purchases; all requested items are professional services

Description

Franklin County, Virginia, is seeking proposals from qualified firms or consultants to provide comprehensive countywide retail market data, analysis, recruitment tools, and staff training. The goal is to equip the Franklin County Office of Economic Development (FCED) to implement an ongoing retail and restaurant recruitment strategy across the entire county, including commercial centers, growth areas, and rural communities. The selected consultant will deliver research, real estate analysis, actionable strategies, marketing materials, and practical training to build FCED's internal capacity for retail recruitment. County staff will lead the implementation and recruitment activities using the consultant's data and recommendations.

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