Franklin County Public Schools Civicplus #2026-9 #1

Consultant Services for Countywide Retail Market Analysis, Recruitment Strategy, and Staff Training for Franklin County, VA

Franklin County, Virginia is seeking a consultant to deliver a comprehensive retail market analysis, recruitment strategy, and staff training for its Office of Economic Development. - Government Buyer: - Franklin County Office of Economic Development - Scope of Services: - Countywide retail market analysis including custom demographic research and mobile data collection - Retail gap and peer market analysis for Franklin County and its submarkets - Retail real estate analysis by licensed professionals, identifying at least five diverse sites and creating a property catalog - Development of actionable retail recruitment strategies, site selection criteria, prospect lists, and implementation tools - Creation of marketing materials such as guides, templates, aerial imagery with traffic counts, and market indicators - Hands-on staff training workshops, industry overview, quarterly coaching meetings, and provision of an implementation package with editable source files, data tables, maps, and prioritized action plan - Deliverables: - Market analysis reports, real estate site identification, prospect lists, marketing guides, and quarterly coaching sessions - Unique Requirements: - Consultant must transfer knowledge and tools to county staff for ongoing recruitment - Implementation package must include editable source files and practical tools - No specific OEMs or vendors are named in the solicitation - The contract period includes research, analysis, strategy development, training, and quarterly coaching meetings, with milestones to be proposed by the consultant

Description

Franklin County, Virginia, is seeking proposals from qualified firms or consultants to provide comprehensive retail market data, analysis, recruitment tools, and staff training. The project covers the entire geographic area of Franklin County, including commercial centers, growth areas, and rural communities, with attention to the unique needs of submarkets. The consultant will deliver research, real estate analysis, actionable strategies, marketing materials, and practical training to build the internal capacity of the Franklin County Office of Economic Development. County staff will lead the implementation and recruitment activities using the consultant's outputs.

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