Opportunity

Dane County Opengov #277961

Food and Beverage Service Operations Solicitation for Alliant Energy Center, Dane County

Posted

August 31, 2026

Respond By

October 22, 2026

Identifier

277961

NAICS

722310, 722320

This opportunity seeks a qualified operator for food and beverage service operations at the Alliant Energy Center (AEC) in Madison, Wisconsin. - Government Buyer: - County of Dane, Alliant Energy Center (AEC) - OEMs and Vendors Mentioned: - Coca-Cola (via campus-wide sponsorship agreement) - Products/Services Requested: - Comprehensive food and beverage service operations across multiple venues (Exhibition Hall, New Holland Pavilions, Arena, Veterans Memorial Coliseum, Willow Island, parking areas) - Retail, catering, marketing, and compliance services - Use and maintenance of existing equipment inventory - Unique or Notable Requirements: - Operator must have proven experience in convention center and entertainment complex food service - Demonstrated ability to maximize guest experience and financial returns - Partnership approach and entrepreneurial mindset required - Adherence to County eProcurement submission formats - Must accommodate major facility expansion and diverse event types - Attachments include event attendance data, equipment inventory, Coca-Cola sponsorship agreement, and cost proposal template

Description

This solicitation is for food and beverage service operations at the Alliant Energy Center (AEC) of Dane County, a large multi-facility campus hosting over 250 events annually and serving more than 1,000,000 guests. The selected operator will manage retail, catering, marketing, and compliance aspects of the food service program. The contract term is five years with potential for renewal. The AEC facilities include an exhibition hall, pavilions, arena, coliseum, outdoor venue, and extensive parking. Proposals must be submitted via the County's eProcurement portal by October 22, 2026.

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