Delaware My Market Place #CHR26019-PTHWY_DVMT

Strategic Communications, Public Relations, and Career Pathway Services for Christina School District

The Christina School District in Delaware is soliciting proposals for a three-year contract to provide integrated Strategic Communications, Public Relations, and Career Pathway Development Services. - Government Buyer: - Christina School District (State of Delaware), Procurement Department - Scope of Services: - Component A: Comprehensive strategic communications and public relations services - Strategic communications planning - Media relations and crisis communications - Multilingual community engagement - Digital media management - Internal communications and website content support - Measurement and reporting - Component B: Career pathway training and professional development in communications and media production - Curriculum design and maintenance - Student workshops, mentorships, and externships - Staff professional development - Annual student showcase event - Service Delivery: - Annual retainer for base services (one each for communications and career pathway components) - Hourly rate card for optional/as-needed services (e.g., strategists, media specialists, creative roles, instructors) - Notable Requirements: - Vendors must deliver both communications and career pathway components in an integrated manner - Experience with public-sector and K-12 environments is important - Multilingual engagement and authentic, career-grade student experiences are emphasized - OEMs and Vendors: - No specific OEMs or product manufacturers are named; this is a professional services procurement - Estimated Contract Value: - Pricing structure includes annual retainers and hourly rates; total value will depend on service mix and optional renewals

Description

This solicitation is a Request for Proposals issued by the Christina School District for professional services in strategic communications, public relations, and career pathway development. The contract includes two integrated components: comprehensive strategic communications and public relations services, and the design and delivery of authentic career-pathway training in communications and media production for District students and professional development for District staff. The goal is to find a single prime vendor capable of providing both components in an integrated manner to advance the District's communications goals and provide career-grade learning opportunities. The District serves approximately 14,000 students across more than 30 schools in Delaware.

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