Pasadena City College Planet bids #26014

Pasadena Area Community College District seeks marketing and advertising services, including campus graphics fabrication and installation.

Pasadena Area Community College District (PCC) is seeking proposals for comprehensive marketing and advertising services to enhance student enrollment and brand visibility. - Government Buyer: - Pasadena Area Community College District, Office of Strategic Communications & Marketing - Scope of Services: - Develop and implement a marketing and branding strategy to increase enrollment and elevate program visibility (Transfer, Career Education, Dual-Enrollment) - Fabrication, installation, maintenance, and removal of large-format graphics, banners, signage, and wayfinding elements across campus - Creative production (photography, video, motion graphics, print design) meeting ADA standards - Digital and social media marketing, including paid campaigns and content creation - Media planning and buying across traditional and digital channels - Research and analytics, including audience insights, KPIs, and campaign reporting - Site evaluation, field verification, and installation coordination - Notable Requirements: - Compliance with OSHA, Cal/OSHA, ADA, fire, and local building codes - Valid California contractor and Pasadena business licenses - Equipment operator certifications and robust insurance coverage - Demonstrated experience with higher education, government, or municipal facilities; preference for active educational campus experience - Ability to respond to standard, rush, and emergency installation requests - Prospective Vendors Mentioned: - 3fold Communications, 61 Hawk LLC, Allied Solutions, Archer & Hound Advertising, ArroyoWest LLC, Audacy Inc, Floral Park Consulting LLC, Graduate Communications, Red Beach Advisors LLC, TRAFFIK LLC, Welborn Social Media - Products/Services Requested: - Large-format graphics, banners, signage, window graphics, construction mitigation signage, wayfinding elements (fabrication, installation, maintenance, removal) - Marketing and branding strategy development and implementation - Campaign analytics and reporting - Site measurement reports, installation schedules, material specifications, and campaign analytics - Unique Requirements: - Timely response for standard, rush, and emergency installations - Deliverables include site measurement reports, installation schedules, and campaign analytics - Preference for vendors with higher education campus experience

Description

Pasadena Area Community College District is seeking qualified firms to provide professional marketing and advertising services. The scope includes developing and implementing a comprehensive marketing and branding strategy to increase enrollment, elevate program visibility, and reinforce the college's brand. The selected vendor will also provide fabrication and installation services for large-format graphics and signage across the campus. The contract requires compliance with safety regulations, insurance coverage, and timely delivery of services.

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