Opportunity
New York State Contract Reporter #BMCC 276612
Award for Exclusive MTA Subway Live Board and Live Card Advertising for Student Recruitment
Posted
August 24, 2026
Identifier
BMCC 276612
NAICS
541850, 541810, 541830, 541840, 541890
This award notice details a sole source contract for exclusive MTA Subway Live Board and Live Card advertising services for student recruitment by the Borough of Manhattan Community College (BMCC), part of the City University of New York (CUNY). - Government Buyer: - City University of New York (CUNY), Borough of Manhattan Community College, Purchasing Office - Contact: Leonore Gonzalez-Santos - OEM and Vendor: - Outfront Media Group LLC (exclusive provider) - Services Requested: - Exclusive MTA Subway Live Board and Live Card advertising - Targeted for student recruitment across subway locations in Bronx, Kings, New York, and Queens - No specific part numbers or quantities provided - Unique Requirements: - Sole-source exemption: Outfront Media Group LLC is the only vendor authorized for these advertising services in NYC subways - The contract covers a concentrated advertising campaign for student recruitment - No physical products or hardware are included; the procurement is strictly for advertising services
Description
The Borough of Manhattan Community College of the City University of New York is contracting with Outfront Media Group LLC for exclusive MTA Subway Live Board and Live Card Advertising in New York City Subways. The advertising is intended for student recruitment and will be active from March 1, 2027, to April 24, 2027. This is a sole source procurement exempt from advertising. The contract covers locations including Bronx, Kings, New York, and Queens.