Texas DIR/ESBD #721-27004

UT Austin seeks direct marketing and membership campaign management services for donor and membership growth

UT Austin is seeking a vendor to manage direct marketing and membership campaigns for donor and membership growth. - Government Buyer: - University of Texas at Austin (UT Austin) - Lady Bird Johnson Wildflower Center and other university programs - Services Requested: - Integrated membership and donor engagement services - Direct response marketing expertise - Campaign development and execution - Audience targeting and creative services - Analytics and production management - Requirements: - Minimum five years of relevant experience - Successful performance on at least three comparable client engagements - Demonstrated campaign and production capabilities - Robust data security practices for handling confidential university information - Vendors must submit detailed pricing tables, organizational experience, sample reporting, and information security documentation - No specific OEMs or vendors are named in the solicitation - Focus is on service delivery, not product procurement

Description

The University of Texas at Austin is soliciting proposals from qualified vendors to provide integrated membership and donor engagement services. The scope includes direct response marketing expertise, campaign development and execution, audience targeting, creative services, analytics, and production management. The goal is to support membership growth, retention, upgrades, and fundraising initiatives for the Lady Bird Johnson Wildflower Center and participating University programs. The selected contractor will help maximize membership and donor revenue while supporting the University's mission.

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