SAM #19JM3726Q0012

Mixed-Methods Migration Sentiment Research Project in Jamaica

This opportunity from the U.S. Embassy Kingston seeks a contractor for a mixed-methods research project on migration sentiment among Jamaican adults. - Government Buyer: - U.S. Embassy Kingston, Public Diplomacy Section, General Services Office (GSO) - OEMs and Vendors: - No specific OEMs or commercial vendors are named; the solicitation is open to qualified research firms - Products/Services Requested: - Project management and technical consultation - Sampling design, survey programming, and pretest - Nationwide quantitative survey fieldwork (1,000 adults) - Survey participant incentives administration - Survey QA/QC, data processing, and dataset preparation - Eight qualitative focus groups (across eastern and western Jamaica) - Transcription, coding, and qualitative data processing - Data security, software, and technical platforms - Analysis, documentation, and final deliverables - Contingency for unforeseen fieldwork costs - Unique/Notable Requirements: - Strict data security and respondent confidentiality - Sponsor anonymity during fieldwork as directed - Deliverables must include well-documented datasets and methodological records for independent review and replication - Contractor must have experience in similar research and demonstrate data quality and integration of quantitative and qualitative methods - Subcontractors must be disclosed and approved; substitutions require prior written approval - Actionable recommendations and evidence suitable for strategic communications planning

Description

The Public Diplomacy Section of U.S. Embassy Kingston intends to commission a multimodal public sentiment research effort to understand Jamaican adults’ attitudes, motivations, knowledge gaps, and information-consumption patterns related to migration, including legal pathways and the risks and consequences associated with irregular migration. Findings will inform a data-driven, metric-oriented public diplomacy messaging strategy targeting priority demographic and geographic audiences in Jamaica. The research will support message development, audience segmentation, channel selection, and future performance measurement.    The research shall be designed and implemented in a manner that protects respondent confidentiality, maintains sponsor anonymity during fieldwork where directed by DOS, and produces reliable evidence suitable for strategic communications planning. 

The successful Offeror shall plan, manage, and complete an integrated mixed-methods research project consisting of: (1) one nationally representative quantitative survey; and (2) one round of eight qualitative focus group discussions conducted across eastern and western Jamaica. The Offeror may perform the work directly or use disclosed and approved subcontractors. The prime Offeror shall remain fully responsible for all subcontractor performance, data protection, quality control, schedule compliance, and deliverables.    The Offeror shall identify in its proposal all proposed subcontractors, the portion of work assigned to each, their qualifications, and the controls the prime Offeror will use to manage performance and protect information. Substitutions after award require prior written approval from the Contracting Officer. 

The primary objectives are to: Generate nationally representative quantitative evidence on migration-related attitudes, motivations, perceived benefits and risks, knowledge of legal pathways, exposure to misinformation, and trusted information sources;               

Generate qualitative evidence that explains the beliefs, emotions, experiences, social influences, and information environments underlying survey findings; Identify priority audience segments by demographic characteristics, geography, migration intention, media consumption, and other relevant attributes; Identify credible messengers, channels, themes, and message frames that may improve awareness of legal pathways and the risks of irregular migration; Provide actionable recommendations for public diplomacy messaging, content development, audience targeting, and future measurement; and Produce complete, well-documented datasets and methodological records that permit independent review and replication.

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