New York State Contract Reporter #260018

SUNY Brockport Connected TV (CTV) Media Planning, Buying, and Reporting Services

SUNY Brockport is seeking a qualified marketing agency to provide Connected Television (CTV) media planning, buying, and reporting services to support student recruitment and brand awareness campaigns. - Government Buyer: - State University of New York (SUNY), SUNY Brockport, Procurement & Payment Services - Services Requested: - Connected TV (CTV) media planning, buying, placement, optimization, and performance reporting - Development of integrated digital marketing strategies - Data-driven media planning and programmatic media buying - Audience targeting, campaign deployment, optimization, analytics, and attribution reporting - Collaboration with University Communications and monthly reporting - Use of Google Tag Manager and UTM codes for tracking and analytics - Contract Details: - Three-year base contract with two optional one-year renewals (up to five years total) - Annual media spend estimated between $50,000 and $200,000 - Unique Requirements: - Demonstrated experience with higher education media campaigns and lead generation - Proficiency with Google Tag Manager and digital campaign analytics - Participation goals for New York State-certified MWBEs (15% MBE, 15% WBE) and SDVOBs (6%) - No specific OEMs or technology vendors are named, as this is a services procurement.

Description

SUNY Brockport is seeking proposals from qualified firms to provide Connected Television (CTV) media planning, buying, placement, optimization, and performance reporting services. The services support student recruitment and brand awareness initiatives through targeted CTV advertising campaigns on streaming television platforms. The contract term is three years with the option for two one-year renewals, starting approximately January 1, 2027. Proposals are due by September 30, 2026, at 2:00 PM EST.

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