Opportunity

SAM #PANNGB-26-P-0000-039869

Sole Source Advertising Partnership with University of Louisville via Learfield Communications for Kentucky Air National Guard

Buyer

KY PFO

Posted

August 26, 2026

Respond By

August 31, 2026

Identifier

PANNGB-26-P-0000-039869

NAICS

339950, 541810, 541850, 541890

This notice announces the Kentucky Air National Guard's intent to award a sole source contract for an advertising partnership with the University of Louisville, managed by Learfield Communications. - Sole source, firm-fixed-price contract for advertising partnership services - Learfield Communications identified as the only responsible source - Partnership is specifically with the University of Louisville - NAICS code: 339950 (Sign Manufacturing) - PSC: 9905 (Signs, Advertising Displays, and Identification Plates) - No specific products, part numbers, or purchase quantities listed - Commercial services focus on advertising and signage - Sole source justification based on unique capability to fulfill requirement - No competitive solicitation; only Learfield Communications considered capable - Opportunity is for commercial advertising services, not physical products

Description

Notice of Intent to Award a Sole Source Contract

Agency: Kentucky Air National Guard Product/Service:  UNIVERSITY OF LOUISVILLE ADVERTISING PARTNERSHIP Proposed Contractor: LEARFIELD COMMUNICATIONS

1. Notice

This is a Notice of Intent to award a firm-fixed-price, sole-source contract to UNIVERSITY OF LOUISVILLE, LEARFIELD COMMUNICATIONS for the provision of ADVERTISING PARTNERSHIP. This notice is for informational purposes only and is not a request for competitive quotations.

2. Authority and Procedures

This acquisition is for a commercial supply and is being conducted using the procedures of the Revolutionary Federal Acquisition Regulation Overhaul (RFO) FAR part 12, Acquisition of Commercial Products and Commercial Services. The statutory authority permitting other than full and open competition is FAR 6.103-1, Only one responsible source and no other supplies or services will satisfy agency requirements, as implemented by 10 U.S.C. 3204(a)(1) and 41 U.S.C. 3304(a)(1).

3. Requirement Details

NAICS Code: 339950 - Sign Manufacturing Size Standard: 500 EMPLOYEES PSC: 9905 - Signs, Advertising Displays, and Identification Plates

4. Submission of Information

All responsible sources may submit a capability statement, proposal, or quotation, which shall be considered by the agency. The Government will consider all responses received by the deadline set in this notice. The information received will be used solely for the purpose of determining whether to proceed with the planned sole-source acquisition. The Government will not be responsible for any costs incurred by responding to this notice. A determination by the Government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the Government.

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