CanadaBuys #202608001

VIA Rail Canada Inc. seeks marketing media agency services

VIA Rail Canada Inc., a Crown corporation under the Government of Canada, is seeking a marketing media agency to form a strategic partnership for brand and passenger growth. - Government Buyer: - VIA Rail Canada Inc. (Crown corporation) - Scope of Services: - Results-driven, innovative, and integrated media solutions - Media strategy, planning, buying, optimization, and performance measurement - Audience targeting across traditional and digital channels - Requirements: - Minimum ten years of experience in the media agency industry - Ability to provide services in both English and French - Place of business in Canada - Supplier eligibility as a Canadian Supplier or Supplier of an Applicable Trading Partner - No specific OEMs or vendors are named in the notice - Contract Duration: - Estimated at 24 months - Procurement is open and competitive, subject to multiple trade agreements (WTO GPA, CFTA, CETA, CPTPP, CCFTA, CPFTA)

Description

VIA Rail Canada Inc. is seeking a marketing media agency to establish a strategic partnership that delivers innovative, data-driven, and integrated media solutions. The agency will support VIA's brand affinity, customer engagement, and passenger growth objectives through expertise in media strategy, planning, buying, optimization, performance measurement, and audience targeting across traditional and digital channels. The contract duration is estimated to be 24 months. The tender requires the supplier to be Canadian or from an applicable trading partner, provide services in both official languages, have a place of business in Canada, and have at least ten years of experience in the media agency industry.

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