Enfield School District Civicplus #Economic Development Branding & Marketing Services RFP

Enfield Seeks Economic Development Branding & Marketing Services

The Town of Enfield, Connecticut, is seeking proposals from qualified marketing and branding firms to develop and implement a comprehensive economic development branding and marketing program for the Midtown Enfield Tax Increment Financing District and surrounding areas. - Government Buyer: - Town of Enfield, Office of Economic & Community Development - Director of Finance: John A. Wilcox - Scope of Services: - Brand discovery and audit, stakeholder interviews, and creation of a messaging framework - Development of a visual identity system (logo, typography, color palette) and brand guidelines - Professional photography and limited video assets (including drone footage) - Creation of business recruitment collateral (one-pagers, workforce/demographic overviews, incentives summaries, sector-specific profiles) - Targeted advertising development for national and regional outlets - Social media platform setup, content templates, scheduling tools, and staff training - Lead generation and CRM tools (email marketing platform setup, inquiry capture, basic CRM workflow) - Standalone economic development website (CMS-based, SEO and accessibility compliant, property/business showcase templates, analytics integration) - Respondents must provide a detailed, task-based cost breakdown and may propose phased or bundled approaches - The Town encourages participation from disadvantaged, minority, small, and women-owned business enterprises - No specific OEMs or vendors are named in the solicitation

Description

The Town of Enfield, Connecticut is soliciting sealed proposals for Economic Development Branding & Marketing Services. The project aims to develop and implement a comprehensive economic development branding and marketing program for the Midtown Enfield Tax Increment Financing District and surrounding areas, including tasks such as brand discovery, stakeholder interviews, visual identity system creation, photography, video assets, business recruitment collateral, targeted advertising, social media setup, lead generation tools, and a standalone economic development website. Proposals must be submitted by 11:00 a.m. EST on October 6, 2026, and questions should be directed to the Director of Economic & Community Development by September 15, 2026. The Town reserves the right to accept or reject any proposals and encourages disadvantaged, minority, small, and women-owned business enterprises to respond.

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