SAM #19ES6026Q0038

U.S. Embassy San Salvador Social Media Influencer Engagement Campaign

The U.S. Embassy San Salvador, under the Public Diplomacy Office, is seeking a contractor to deliver a 12-month social media influencer engagement campaign. - Government Buyer: - U.S. Embassy San Salvador - Public Diplomacy Office - Public Diplomacy San Salvador - Services Requested: - Design and implementation of a strategic influencer engagement campaign - Recruitment, contracting, and management of digital influencers - Creation and production of Embassy-approved content across platforms (reels, TikTok, carousels, static posts, stories) - Coordination of influencer participation in the Foreign Commercial Service Fair, including travel logistics and content package delivery - Daily story coverage and content monitoring - Analytics tracking and reporting - Delivery of a comprehensive final campaign performance report - No specific OEMs, vendors, products, or part numbers are mentioned - Notable Requirements: - Campaign must strengthen economic ties and promote U.S. investment opportunities in El Salvador - All content must be Embassy-approved and tailored for multiple social media platforms - Contractor must provide logistics support for influencer travel and event participation - Performance monitoring and final reporting are required - Period of Performance: - 12-month contract, subject to funding availability, to be completed before the end of the fiscal year

Description

The contracted company will design and implement a 12 month strategic influencer engagement campaign to strengthen economic ties between the United States and El Salvador by increasing awareness of U.S. investment opportunities, promoting bilateral economic cooperation, and supporting U.S. commercial interests in the country.

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