Enfield Town Civicplus #Economic Development Branding & Marketing Services RFP

Enfield Economic Development Branding & Marketing Services Solicitation

The Town of Enfield, Connecticut is seeking proposals for a comprehensive economic development branding and marketing program for the Midtown Enfield Tax Increment Financing District and nearby areas. - Government Buyer: - Town of Enfield, Office of Economic & Community Development - Director of Finance: John A. Wilcox - Scope of Services: - Brand discovery and audit, including stakeholder interviews - Creation of messaging framework and visual identity system (logo, typography, color palette) - Development of brand guidelines and templates - Professional photography and limited video assets (including drone footage) - Business recruitment collateral (one-pagers, workforce/demographic overviews, incentives summaries, sector profiles) - Targeted advertising development for national and regional outlets - Social media platform setup, content templates, scheduling tools, and staff training - Lead generation and CRM tools (email marketing platform, inquiry capture, basic CRM workflow) - Standalone economic development website (CMS-based, SEO/accessibility compliant, property/business showcase templates, analytics integration, staff-editable content) - Notable Requirements: - Respondents must provide a task-based cost breakdown and may recommend phased or bundled approaches - Tools and platforms should be maintainable by Town staff after project completion - Experience with municipal or public sector clients is required - Quality of strategic approach and compliance with insurance and fair employment practices are emphasized - Encouragement for disadvantaged, minority, small, and women-owned business enterprises to respond - No specific OEMs or vendors are named; opportunity is open to qualified marketing and branding firms

Description

The Town of Enfield, Connecticut is soliciting sealed proposals for Economic Development Branding & Marketing Services. The project aims to develop and implement a comprehensive branding and marketing program for the Midtown Enfield Tax Increment Financing District and surrounding areas, including tasks such as brand discovery, stakeholder interviews, visual identity system creation, photography, video assets, business recruitment collateral, advertising development, social media setup, lead generation tools, and a standalone economic development website. Proposals are due by 11:00 a.m. EST on October 6, 2026, and must be submitted to the Director of Finance at the Town of Enfield. The Town encourages disadvantaged, minority, small, and women-owned business enterprises to respond.

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