University of Texas at Austin #721-27004

UT Austin seeks strategic marketing partner for membership and donor engagement services.

UT Austin is seeking a strategic marketing partner to enhance membership and donor engagement for the Lady Bird Johnson Wildflower Center and other university programs. - Buyer: University of Texas at Austin - No specific OEMs or commercial vendors are named in the solicitation - Services requested: - Direct marketing and membership campaign management - Integrated donor engagement services - Direct response marketing - Campaign development and execution - Audience targeting - Creative services - Analytics and production management - Notable requirements: - Expertise in strategic marketing and analytics - Ability to support membership growth, retention, upgrades, and fundraising initiatives - No product part numbers or quantities specified - No hardware or software OEMs involved; focus is on professional marketing services

Description

The University of Texas at Austin is soliciting proposals for a strategic marketing partner to provide integrated membership and donor engagement services. The scope includes direct response marketing expertise, campaign development and execution, audience targeting, creative services, analytics, and production management. The goal is to support membership growth, retention, upgrades, and fundraising initiatives for the Lady Bird Johnson Wildflower Center and participating University programs.

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