My Florida Marketplace #SS 26 27 64

Single Source Marketing Services: 'Fresh from Florida' Program with Whole Foods

The Florida Department of Agriculture and Consumer Services (FDACS), Division of Marketing and Development, is seeking to partner with WFM Purchasing, L.P. (Whole Foods) for the 'Fresh from Florida' Grocery Retailer Marketing Program. - Government Buyer: - Florida Department of Agriculture and Consumer Services (FDACS) - Division of Marketing and Development - OEMs and Vendors: - WFM Purchasing, L.P. (Whole Foods) - Services Requested: - Promotional advertising for the 'Fresh From Florida' brand - Print and online weekly sale flyers featuring the 'Fresh From Florida' logo - In-store signage with the logo - Digital content on Whole Foods' website and social media platforms - Unique Requirements: - All promotional use of the 'Fresh From Florida' logo must comply with department rules - Coordination required through authorized partners - Single source justification: Whole Foods is the only vendor able to provide these services within its stores and digital platforms - Estimated Contract Value: - $60,000 to $100,000 - No specific product part numbers or purchase quantities listed, as this is a marketing services procurement

Description

The Florida Department of Agriculture and Consumer Services intends to enter into a single source agreement with WFM Purchasing, L.P. (Whole Foods) to procure the "Fresh from Florida" Grocery Retailer Marketing Program. This program includes promotional advertising through Whole Foods' weekly sale flyers, in-store signage, and digital content featuring the "Fresh From Florida" logo. The procurement is not a request for bid or proposal but an advertisement of intent to enter into a single source agreement. Prospective vendors may provide relevant information by September 15, 2026.

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