My Florida Marketplace #SS 26 27 57

Single Source Marketing Program for 'Fresh From Florida' in Dominican Republic Grocery Retail

This opportunity involves a single source procurement by the Florida Department of Agriculture and Consumer Services (FDACS), Division of Marketing and Development, for the 'Fresh From Florida' Grocery Retailer Marketing Program in the Dominican Republic. - Government Buyer: - Florida Department of Agriculture and Consumer Services (FDACS) - Division of Marketing and Development - OEMs and Vendors: - Almacenista Importadores Genesa (primary vendor and service provider) - Services Requested: - Comprehensive marketing and promotional services for Florida agricultural products - Importation, brand representation, logistics, and distribution to grocery retailers - Execution of in-store and online promotions - Collaboration with grocery retailers to provide sales lift data for Florida commodities - Unique Requirements: - All promotional use of the 'Fresh From Florida' logo must comply with department rules - Vendor must coordinate with authorized partners for logo usage - Services must be delivered specifically in the Dominican Republic grocery retail sector - Estimated Contract Value: - $45,000 to $60,000 - Period of Performance: - From contract execution through June 30, 2027

Description

The Florida Department of Agriculture and Consumer Services intends to enter into a single source agreement with Almacenista Importadores Genesa to procure the "Fresh From Florida" Grocery Retailer Marketing Program. This program involves promotional advertising for the Fresh From Florida brand through a grocery retailer marketing partnership in the Dominican Republic. The vendor will provide a full range of services including importation, brand representation, logistics, and distribution to the grocery retail sector. Interested vendors are invited to provide relevant information by September 15, 2026, although this is not a request for bids or proposals.

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