Opportunity
My Florida Marketplace #SS 26 27 63
Single Source Marketing Program for "Fresh From Florida" with The Fresh Market, Inc.
Posted
August 24, 2026
Respond By
September 15, 2026
Identifier
SS 26 27 63
NAICS
541810
This opportunity involves a single-source procurement for a comprehensive grocery retailer marketing program promoting Florida agricultural products. - Government Buyer: - Florida Department of Agriculture and Consumer Services (FDACS), Division of Marketing and Development - OEMs and Vendors: - The Fresh Market, Inc. (sole vendor and operator of 170+ grocery stores in 22 states) - Services Requested: - Promotional advertising services for the "Fresh From Florida" brand - Sales emails featuring Florida products - In-store signage with "Fresh From Florida" logo - Advertorials in The Fresh Market's monthly magazine - Digital advertisements on The Fresh Market's app - Promotions for The Fresh Market's loyalty club program - Unique Requirements: - Exclusive ability to plan, publish, and distribute marketing materials through The Fresh Market's retail and digital channels - Compliance with department rules for logo usage - Program must highlight Florida commodities and feature the "Fresh From Florida" logo across all promotional materials - Estimated Contract Value: - $60,000 to $100,000 - Period of Performance: - From contract execution through June 30, 2027
Description
The Florida Department of Agriculture and Consumer Services intends to enter into a single source agreement with The Fresh Market, Inc to procure the "Fresh from Florida" Grocery Retailer Marketing Program. This program includes promotional advertising such as sales emails, in-store signage, advertorials in a monthly magazine, digital advertisements on an app, and promotions for a loyalty club program featuring Florida products. The Fresh Market is uniquely qualified to provide these services as they operate over 170 stores and have exclusive capabilities in planning and distributing these marketing materials. Prospective vendors are invited to submit relevant information by September 15, 2026, although this is not a competitive bid.