My Florida Marketplace #SS 26 27 61

Single Source Marketing Program for 'Fresh from Florida' in Waitrose Supermarkets (UK)

This opportunity involves a single source procurement by the Florida Department of Agriculture and Consumer Services (FDACS) Division of Marketing and Development for the 'Fresh from Florida' Grocery Retailer Marketing Program. - Government Buyer: - Florida Department of Agriculture and Consumer Services (FDACS) - Division of Marketing and Development - OEMs and Vendors: - Primafruit Limited (sole distributor of Florida fresh fruits to Waitrose Supermarkets in the UK) - Products/Services Requested: - Promotional advertising and marketing services for the 'Fresh from Florida' brand - In-store, print, and digital marketing materials featuring the brand logo - Magazine features and recipe publishing - Promotional campaigns with discounted Florida fruits in Waitrose stores - Provision of sales data and photographs during the promotional period - Enhanced online presence and recipe publishing on Waitrose's platform - Unique/Notable Requirements: - Primafruit Limited is the only known vendor capable of supplying Waitrose stores with Florida fruits and executing these promotional campaigns - Services must include both physical and digital marketing, sales data reporting, and online campaign management - Opportunity is open for other vendors to demonstrate capability if they believe they can provide equivalent services - Estimated Contract Value: - $35,000 to $50,000 - Period of Performance: - From contract execution through June 30, 2027

Description

The Florida Department of Agriculture and Consumer Services intends to enter into a single source agreement with Primafruit Limited for the "Fresh from Florida" Grocery Retailer Marketing Program. This program involves promotional advertising for the Fresh From Florida brand through a grocery retailer marketing partnership, including in-store, print, and digital marketing materials and promotions. Primafruit Limited is the sole distributor of fresh fruits to Waitrose Supermarkets in the United Kingdom and will execute the promotional campaign and provide sales data. Prospective vendors who believe they can provide these services should submit relevant information by September 15, 2026.

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