My Florida Marketplace #SS 26 27 59

Single Source Sports Marketing Sponsorship and Promotional Advertising for 'Fresh From Florida' Brand

The Florida Department of Agriculture and Consumer Services (Division of Marketing and Development) intends to award a single source contract to Crossmark, Inc. (Product Connections) for sports marketing sponsorship and promotional advertising services supporting the 'Fresh From Florida' brand. - Government Buyer: - Florida Department of Agriculture and Consumer Services (FDACS) - Division of Marketing and Development - OEM/Vendor: - Crossmark, Inc. (Product Connections) - Products/Services Requested: - Comprehensive marketing services for the 'Fresh From Florida' brand, including: - In-store sampling programs - Digital and traditional retail events - Experiential marketing - Sponsorship activation - Omni-channel shopper marketing - Video production and creative studio services - Services to be delivered across major grocery retailers: Publix, Food Lion, Hannaford, Spartan Nash, and Giant Eagle - Unique/Notable Requirements: - Vendor must be capable of executing nationwide in-store sampling and marketing programs across the full geographic footprint of participating grocery retailers - Must provide event setup, product preparation, staffing, and shopper interaction services - Crossmark, Inc. is identified as the only known provider able to meet these requirements for the specified retailers - Estimated contract value: $235,000 to $350,000

Description

The Florida Department of Agriculture and Consumer Services intends to enter into a single source agreement with Crossmark, Inc. (Product Connections) to procure Sports Marketing Sponsorship services. This includes promotional advertising for the Fresh From Florida brand through grocery retailer marketing, encompassing digital and traditional retail events, experiential marketing, sponsorship activation, and omni-channel shopper marketing. Crossmark, Inc. is the exclusive provider of nationwide in-store sampling programs in major grocery retailers. Interested vendors are invited to submit relevant information by September 15, 2026.

View original listing