My Florida Marketplace #SS 26 27 58

Single Source Marketing Campaign for Florida Sweet Corn in UK Waitrose Stores

This opportunity involves a single source procurement by the Florida Department of Agriculture and Consumer Services (FDACS), Division of Marketing and Development, for a grocery retailer marketing program in the United Kingdom. - Government Buyer: - Florida Department of Agriculture and Consumer Services (FDACS) - Division of Marketing and Development - OEM and Vendor: - Barfoots of Botley (sole distributor and campaign executor) - Products/Services Requested: - Creation and application of 'Fresh From Florida' identifier (sticker or label) on private-label packaged Florida sweet corn for Waitrose stores - Planning and execution of a minimum two-week promotional campaign for Florida sweet corn in Waitrose stores - Includes discounted pricing, sales data reporting before and during the campaign, and photographic proof of performance - Unique Requirements: - Barfoots of Botley is the only known distributor able to supply, label, and promote Florida sweet corn in Waitrose stores - Must provide sales data to demonstrate sales lift and photographic proof of campaign execution - Estimated Contract Value: - $45,000 to $60,000 - Period of Performance: - From contract execution through June 30, 2027, covering at least a two-week promotional campaign

Description

The Florida Department of Agriculture and Consumer Services intends to enter into a single source agreement with Barfoots of Botley to procure the "Fresh from Florida" Grocery Retailer Marketing Program. This program involves a minimum 2-week promotional campaign for Florida sweet corn in Waitrose stores in the United Kingdom, including creation and implementation of a "Fresh From Florida" identifier on packaging, promotion at discounted prices, and provision of sales data and photographic proof of performance. The department is seeking information from prospective vendors by September 15, 2026, but Barfoots of Botley is identified as the sole distributor capable of fulfilling this contract. The contract term extends to June 30, 2027, with an estimated value between $45,000 and $60,000.

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