Opportunity
My Florida Marketplace #SS 26 27 47
Single Source Marketing Program for "Fresh From Florida" via Piggly Wiggly Alabama Distribution Center
Posted
August 24, 2026
Respond By
September 15, 2026
Identifier
SS 26 27 47
NAICS
541810
This opportunity involves the Florida Department of Agriculture and Consumer Services (FDACS), Division of Marketing and Development, seeking a single source agreement for the "Fresh from Florida" Grocery Retailer Marketing Program. - Government Buyer: - Florida Department of Agriculture and Consumer Services (FDACS) - Division of Marketing and Development - OEM/Vendor Highlight: - Piggly Wiggly Alabama Distribution Center (the only vendor identified with the required distribution and marketing capabilities) - Services Requested: - Promotional advertising for the "Fresh From Florida" brand - Planning, printing, and publishing weekly sale flyers featuring the logo - In-store signage and displays identifying Florida products - Digital content on retailer's website and social media - In-store samplings and special display promotions - Scope and Reach: - Over 250 Piggly Wiggly stores across six southeastern states - Unique Requirements: - Single source justification based on Piggly Wiggly's exclusive ability to execute marketing activities across its network - Authorized use of the "Fresh From Florida" logo in all promotional materials - Estimated Contract Value: - $35,000 to $60,000 - Period of Performance: - From contract execution through June 30, 2027
Description
The Florida Department of Agriculture and Consumer Services intends to enter into a single source agreement with Piggly Wiggly Alabama Distribution Center to procure the "Fresh from Florida" Grocery Retailer Marketing Program. This program includes promotional advertising, in-store signage, digital content, and special display promotions featuring the "Fresh From Florida" logo across Piggly Wiggly's platforms and stores. The procurement is for the period through June 30, 2027, with an estimated contract amount between $35,000 and $60,000. Prospective vendors are invited to provide relevant information by September 15, 2026.