Virginia's eProcurement Marketplace #RFP 125583

Admissions and Geodemographic Research and Marketing Services for James Madison University

James Madison University is seeking proposals for Admissions and Geodemographic Research and Marketing Services to support its enrollment strategies. - Government Buyer: - James Madison University, Harrisonburg, Virginia - Scope of Services: - Admissions research services - Geodemographic analysis - Marketing services targeting prospective students - Attachments: - Solicitation addendum - SWaM Standard Reporting Template - Notable Requirements: - Opportunity structured as a cooperative agreement, allowing other locations to participate - SWaM reporting required for supplier diversity - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Products/Services Requested: - No part numbers or purchase quantities specified; focus is on service delivery - Unique Aspects: - Cooperative agreement structure - Emphasis on admissions and geodemographic research for higher education

Description

James Madison University is seeking proposals for Admissions and Geodemographic Research and Marketing Services. The work location is Harrisonburg, Virginia at James Madison University, with the intention for a cooperative agreement that may be utilized by other locations. This solicitation is a Request for Proposals (RFP) for non-professional services in a non-technology category. The solicitation includes an addendum and standard reporting template as attachments.

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