Opportunity
New York State Contract Reporter #2138418
Award for Exclusive MTA Subway Live Board and Live Card Advertising for Student Recruitment at BMCC
Posted
August 24, 2026
Identifier
2138418
NAICS
541850, 541810, 541830
This award notice details a contract for exclusive MTA Subway Live Board and Live Card Advertising services for student recruitment by the Borough of Manhattan Community College (BMCC), part of the City University of New York (CUNY). - Government Buyer: - City University of New York (CUNY), Borough of Manhattan Community College, Purchasing Office - OEMs and Vendors: - Outfront Media Group LLC (sole vendor and service provider) - Products/Services Requested: - Exclusive advertising placements on MTA Subway Live Boards and Live Cards - Service covers subway lines in Bronx, Kings, New York, and Queens boroughs - No specific product part numbers or quantities provided - Unique/Notable Requirements: - Sole-source procurement exemption (no competitive bidding) - Exclusivity of advertising medium within NYC subway system for the contract period - Purpose is targeted student recruitment for BMCC - Period of Performance: - Contract duration is approximately two months, from early March to late April - No physical products are being procured; only advertising services
Description
The Borough of Manhattan Community College of the City University of New York is contracting with Outfront Media Group LLC for exclusive MTA Subway Live Board and Live Card Advertising in New York City Subways for student recruitment. The contract term is from March 1, 2027, to April 24, 2027. This procurement is a single source exemption and is intended to support student recruitment efforts through subway advertising.