My Florida Marketplace #SS 26 27 46

Single Source Marketing Program for 'Fresh from Florida' with IGA, Inc.

The Florida Department of Agriculture and Consumer Services (FDACS), Division of Marketing and Development, is seeking a single source agreement for the 'Fresh from Florida' Grocery Retailer Marketing Program with IGA, Inc. - Government Buyer: - Florida Department of Agriculture and Consumer Services (FDACS) - Division of Marketing and Development - OEM/Vendor: - IGA, Inc. (the only known vendor capable of multi-store national/regional promotions for 'Fresh from Florida' commodities) - Services Requested: - Advertising and promotional activities for Florida agricultural products in IGA stores - In-store signage - Digital campaigns - Co-branded video advertisements - Social media posts - Dedicated landing page - Sales and business promotion activities - Publicity and marketing advisory services - Brand promotion and management services - Unique/Notable Requirements: - Ability to identify participating IGA stores - Creation and distribution of in-store signage - Publishing co-branded digital content - Execution of targeted media buys - Coordination of multi-store promotions - Estimated Contract Value: - $100,000 to $150,000 - Period of Performance: - From contract execution through June 30, 2027

Description

The Florida Department of Agriculture and Consumer Services (FDACS) intends to enter into a single source agreement with IGA, Inc. to procure the "Fresh from Florida" Grocery Retailer Marketing Program. This program includes advertising and promotional activities such as in-store signage, digital campaigns, co-branded video advertisements, and social media posts to promote Florida agricultural products through IGA stores. The procurement is a single source acquisition and not a request for bid or proposal. Interested vendors may provide relevant information by September 14, 2026.

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