City of Lincoln Ionwave #26-167

Lancaster County Unified Brand Identity System RFP

Lancaster County is seeking qualified branding and design firms to develop a unified brand identity system for the County. - Government Buyer: - Lancaster County, Nebraska, via the City of Lincoln-Lancaster County Purchasing Division - Contact: Teresa Fleming, Assistant Purchasing Agent - OEMs and Vendors: - No specific OEMs are named; invited vendors include Agent Branding Inc., American Solutions for Business, ASIMER TECH LLC, DLR Group, JEO Consulting Group Inc., ODP Business Solutions, Strategic America, and others - Products/Services Requested: - Unified Brand Identity System Development - Includes logo system, color palette, typography, brand standards guide, voice and copy standards, and templates for social media and print - Lancaster County Flag Design - Production-ready files and written design rationale - Logo System - Primary logo, alternate layouts, simplified icon, wordmark, accessibility compliance - Color Palette - CMYK, RGB, HEX codes, accessibility standards - Typography - Primary/secondary typefaces, web font equivalents, sizing hierarchy, font licensing - Voice and Copy Standards - Communication personality, tone, plain language, naming conventions - Brand Standards Guide - Usage examples, print-ready PDF, editable formats - Social Media Templates - Facebook, Instagram, LinkedIn, Adobe CC and Canva formats - Flyer and Poster Templates - Half-page, full-page, poster formats, Adobe CC and Canva - Unique/Notable Requirements: - Minimum five years relevant experience required - Accessibility compliance emphasized - Distinctiveness from State and City identities - Compliance with Foreign Adversary Contracting Prohibition Act - United States Citizenship Attestation Form required - Detailed insurance requirements (Commercial General Liability, Automobile Liability, Workers' Compensation) - All final files and usage rights must be delivered to the County - Lump sum contract for full scope of work - No specific product part numbers or purchase quantities provided; this is a service-based solicitation.

Description

Lancaster County is soliciting proposals from qualified design and branding firms to develop a unified brand identity system for the County. The project aims to establish a clear, consistent, and professional visual and verbal identity across all County agencies, materials, and platforms. The scope includes creating a comprehensive branding system that will be applied county-wide. Proposals must be submitted by September 11, 2026.

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