Colorado VSS #RFP-KADA-2027000012-1

Marketing Agency Services for Skills-First Practices Outreach

The Colorado Workforce Development Council (CWDC), Katz office, is seeking a marketing agency to promote skills-first practices across workforce stakeholders. - Buyer: Colorado Workforce Development Council (CWDC), Katz office - No OEMs or specific commercial vendors are named in the solicitation - Services requested: - Inventory existing skills-first practices resources for employers, job seekers, and learners - Develop an outreach strategy and campaign to engage key audiences - Create campaign collateral - Purchase media as part of the outreach - Track and report campaign metrics and impact - Notable requirements: - Comprehensive marketing and outreach services - Focus on skills-first practices adoption and awareness - Campaign must engage employers, job seekers, and learners - Procurement managed via Colorado VSS system

Description

CWDC is seeking a marketing agency to inventory existing skills-first practices resources for employers, job seekers, and learners. The agency will develop an outreach strategy and related campaign to engage key audiences, create necessary collateral to implement the strategy/campaign, buy any media that is part of the outreach strategy, and track and report on metrics and impact. The project involves marketing and outreach services.

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