SAM #W50S6L-26-Q-0014

Sole Source Strategic Community Sponsorship and Advertising Program at O'Malley Ice and Sports Center

This opportunity is for a sole-source contract to deliver a strategic community sponsorship and advertising program supporting the Alaska Air National Guard's recruiting mission at O'Malley Ice and Sports Center in Anchorage, AK. - Government Buyer: - Alaska Air National Guard, 176th Wing (176WG) - OEMs and Vendors: - O'Malley Ice and Sports Center (sole-source venue provider) - Services Requested: - Exclusive naming rights for one ice rink ('Air National Guard Ice Arena') - Zamboni advertising: full wrap on one Zamboni machine - Installation and maintenance of six on-ice logos - Three dasher board advertisements - Branded locker room with government graphics - Four digital advertisements on LED wall displays (minimum 4 impressions per hour) - Four stairway advertising graphics - Asset maintenance: prompt reporting and repair of damages - Monthly summary reports (12 per year) - Annual forecast calendar of major events - Unique/Notable Requirements: - Services must be delivered at a premier, multi-rink ice arena with high youth and family traffic - Interested parties must demonstrate ownership or operational control of a comparable facility and detail available assets (e.g., Zamboni, dasher boards, digital displays) - All advertising assets must be maintained in presentable condition with strict reporting and repair timelines - No products are requested; only venue-based sponsorship and advertising services are sought - Period of Performance: - One base year plus two 12-month option years - Annual subscription-style services with monthly and annual deliverables

Description

This is a Sources Sought notice for market research purposes only. This is not a request for quotation (RFQ) or a solicitation. The Government will not pay for any information received in response to this notice.

The 176th Wing (176WG), Alaska Air National Guard (AKANG), intends to award a sole-source, firm-fixed-price contract to the O'Malley Ice and Sport Center in Anchorage, AK. This action is prepared in accordance with Federal Acquisition Regulation (FAR) 13.106-1(b), which allows for soliciting from a single source when the contracting officer determines that only one source is reasonably available.

The Government's requirement is for a comprehensive, venue-based advertising and community sponsorship package. The intended use is to enhance public awareness of the AKANG and support its recruiting mission by engaging with a key demographic in a high-traffic community setting. A detailed draft Performance Work Statement (PWS) is attached to this notice.

The determination to award on a sole-source basis is based on the following: The O'Malley Ice and Sport Center is considered the only source capable of providing the required services. The Government’s minimum need is for a strategic sponsorship at a premier, multi-rink ice arena in Anchorage that serves as a central hub for youth/amateur sports and attracts a year-round audience of families and young athletes. The requirements in the PWS are intrinsically linked to the unique assets, audience, and environment proprietary to the O'Malley Center.

Instructions for Interested Parties:

All responsible sources that believe they can fully meet the requirements outlined in the attached PWS are invited to submit a detailed capability statement.

Capability statements must be submitted electronically to the Point of Contact listed above no later than the response date and time.

The capability statement must address, at a minimum, the following:

A detailed description of the offeror's ability to meet every requirement listed in the attached draft PWS. Proof of ownership or operational control of a comparable, large-scale ice/sport arena facility within the Anchorage, AK metropolitan area that attracts a similar demographic and volume of public traffic. A description of the specific, comparable assets available (e.g., Zamboni machines, dasher board systems, digital displays, etc.).

Vague assertions of capability or general marketing materials will not be considered. The Government will review any responses to determine if a competitive procurement is feasible. A determination by the Government not to compete this proposed requirement based upon responses to this notice is solely within the discretion of the Government.

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