My Florida Marketplace #SS 26 27 54

Sports Marketing Sponsorship for 'Fresh From Florida' Brand with Learfield Sports, LLC

The Florida Department of Agriculture and Consumer Services (FDACS), Division of Marketing and Development, is seeking sports marketing sponsorship services for its 'Fresh From Florida' brand. - Government Buyer: - Florida Department of Agriculture and Consumer Services (FDACS) - Division of Marketing and Development - OEM/Vendor: - Learfield Sports, LLC (exclusive multimedia rights holder for collegiate sports programs) - Services Requested: - Sports marketing sponsorship for 'Fresh From Florida' brand - Includes promotional advertising via collegiate sports partnerships - Media channels: promotions, print, television, and digital media - All logo use must comply with department rules and be coordinated through authorized partners - Unique Requirements: - Learfield Sports, LLC is the only vendor able to provide these services due to exclusive ownership, licensing authority, naming rights, and trademark control for participating collegiate sports programs - Prospective vendors who believe they can provide equivalent services are invited to submit information for consideration - Estimated Contract Value: - $200,000 to $250,000 - Period of Performance: - From contract execution through June 30, 2027

Description

The Florida Department of Agriculture and Consumer Services intends to enter into a single source agreement with Learfield Sports, LLC to procure Sports Marketing Sponsorship. This procurement is for promotional advertising for the "Fresh From Florida" brand through a collegiate sports marketing partnership. The contract term is from the date of execution through June 30, 2027. Interested vendors who believe they can provide these services should provide relevant information by September 10, 2026.

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