New York State Contract Reporter #2138323

SUNY Brockport Media Planning and Buying Services Solicitation

SUNY Brockport is seeking qualified vendors to provide comprehensive traditional and digital media planning and buying services. - Government Buyer: - State University of New York (SUNY), SUNY Brockport - Scope of Services: - Digital marketing strategy development and execution - Media planning for traditional and digital campaigns - Media buying for social, digital (excluding Connected TV), out-of-home, and other traditional media - Notable Requirements: - Service-Disabled Veteran-Owned Business (SDVOB) participation goal: 6% - Minority Business Enterprise (MBE) goal: 15% - Women Business Enterprise (WBE) goal: 15% - Contract Term: - Three years with two optional one-year extensions - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Dixon Schwabl noted as a past business enterprise for similar contracts - Interested parties must contact SUNY Brockport to obtain the full RFP

Description

SUNY Brockport is soliciting proposals from qualified vendors to provide traditional and digital media planning and buying services. The scope includes digital marketing strategy, media planning, and media buying services for a full suite of social and digital programs (excluding CTV), out-of-home, and other traditional media. The contract term is 3 years with an option for two 1-year extensions. Interested parties should contact the agency to obtain a copy of the Request for Proposal (RFP).

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