SAM #N0018926QD214

Navy Talent Acquisition Group Phoenix Cinema Advertising Campaign with Screen Vision Media

NAVSUP Fleet Logistics Center Norfolk, Pentagon Directorate, is procuring cinema advertising services for Navy Talent Acquisition Group Phoenix to support recruitment efforts in Arizona, New Mexico, and West Texas. - Government Buyer: - U.S. Navy, NAVSUP Fleet Logistics Center Norfolk, Pentagon Directorate - Navy Talent Acquisition Group (NTAG) Phoenix - OEMs and Vendors: - Screen Vision Media (ScreenVision Direct Inc) - Services Requested: - Cinema advertising and on-screen promotional services - Distribution and placement of a 30-second Navy recruitment commercial with audio - Coverage: 40 venues, 483 screens statewide in Arizona - Target: Approximately 1,129,952 impressions - Includes media placement, scheduling, exhibitor coordination, technical review, digital formatting compliance, and campaign delivery management - Navy video spots and digital slides featured before feature films at Harkins movie theaters across Arizona - Target audience: High school seniors and youth aged 17-24 - Geographic focus: Arizona, New Mexico, West Texas - Unique/Notable Requirements: - Sole-source procurement due to Screen Vision Media's exclusive rights to the theater network and proprietary technical requirements - Firm fixed price contract for one unit of advertising service - Government video content must be uploaded prior to campaign start to meet schedule - Campaign duration: Four weeks, with specific advertising window for Navy content - No specific product part numbers listed; all deliverables are service-based

Description

Due to character limitations, please review the attached Solicitation which includes all necessary information.

This acquisiton is being conducted as a sole-source procurement in accordance with FAR 12.102(a) and as described in the attached Justification. I. INTRODUCTION Navy Talent Acquisition Group Phoenix connects motivated individuals across Arizona, New Mexico, and West Texas with career opportunities in the United States Navy. The command focuses on recruiting and mentoring future Sailors while supporting the Navy's mission through community engagement, leadership development, and career guidance for the next generation. Screen Vision Media is a national cinema advertising network that partners with theaters and local organizations to deliver high-impact visual campaigns to audiences across the country. Through its regional partnerships, Screen Vision Media provides targeted outreach opportunities that align with community engagement and youth development initiatives. II. OBJECTIVE In an ongoing effort to identify and leverage talent from Navy Recruiting Command's primary target market -- high school seniors (11S) -- NTAG Phoenix will collaborate with Screen Vision Media to provide in-person and digital prospecting opportunities of the highest quality. Screen Vision Media will increase the U.S. Navy's branding by engaging with the target demographic (ages 17-24) within NTAG Phoenix's Area of Responsibility (AOR). Effective recruiting and outreach are essential to creating positive awareness among influencers and youth, which translates to greater understanding of the Navy and strengthens recruiting and retention across the Department of the Navy. III. SOW/DELIVERABLES On-Screen Activations: Navy video spots and digital slides featured before feature films at Harkins movie theaters across Arizona.

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