New York State Contract Reporter #260014

SUNY Brockport Media Planning and Buying Services Solicitation

SUNY Brockport is seeking qualified vendors to provide comprehensive media planning and buying services for both digital and traditional channels. - Government Buyer: - State University of New York (SUNY), SUNY Brockport - Scope of Services: - Digital marketing strategy, media planning, and media buying - Includes social and digital programs (excluding Connected TV), out-of-home, and traditional media - OEMs and Vendors: - No specific OEMs mentioned - Past contracts awarded to Dixon Schwabl - Contract Details: - Initial term of 3 years, with two optional 1-year extensions - Notable Requirements: - Diversity goals: 6% Service-Disabled Veteran-Owned Businesses (SDVOB), 15% Minority Business Enterprises (MBE), 15% Women Business Enterprises (WBE) - No specific products or part numbers listed; focus is on services

Description

SUNY Brockport is soliciting proposals from qualified vendors to provide traditional and digital media planning and buying services. The scope includes digital marketing strategy, media planning, and media buying services for a full suite of social and digital programs (excluding CTV), out-of-home, and other traditional media. The contract term is 3 years with an option for two 1-year extensions. Interested parties should contact the agency to obtain a copy of the Request for Proposal (RFP).

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